Prospects want to do business with salespeople who know their business and the products they sell.
Answer the following statement true (T) or false (F)
True
Prospects and customers want to do business with salespeople who know their business and the products they sell. When a prospect has confidence in the salesperson's expertise, a sales presentation becomes more acceptable and believable to the prospect.
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A consumer's belief about what the future holds is an indicator of consumer confidence
Indicate whether the statement is true or false
To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium, media planners use ________
A) cost per thousand (CPM) B) reach C) impressions D) gross rating points (GRPs) E) attitudinal measures
Obtaining nontestimonial evidence like fingerprints and body fluids violates the privilege against self-incrimination provision
Indicate whether the statement is true or false
During the ________ ________ stage, the firm tests not only the product itself but also the marketing strategy related to it.
Fill in the blank(s) with the appropriate word(s).