Which is NOT one of the five ways in which researchers can assess the significance of media content?

A. society in general
B. producers
C. audience Interests
D. hypothetical scenarios


D. hypothetical scenarios

Communication & Mass Media

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In the future, PR people must:

a. be aware of changing demographics. b. expand overseas. c. incorporate new technologies. d. All of these answers are correct.

Communication & Mass Media

All news web sites are still losing money for their parent companies

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Even though confidentiality is important, the therapist should still report what happened in each session to the coach of the athlete. 2. Individuals trained in sport psychology, depending upon the program offering their degree, have received different emphases on performance enhancement and skills related to counseling/psychotherapy. 3. Male athletes do not experience eating disorders. 4. Performance enhancement may be of limited value if the athlete’s life is a jumble of serious confusion or conflict. 5. Homophobia in the sport world contributes to problems for gay athletes by creating fear about getting less playing time, concern over being harassed and abused, and even being kicked off the team.

Communication & Mass Media

________ are underlying assumptions about the nature of reality and human behavior.

A. Proxemics B. Dialectics C. Macrocontexts D. Worldviews

Communication & Mass Media