We have obtained access to the company's operational data. We have been asked to produce a report with an item by item analysis of sales, but the only sales figure available is the total sale value for each order. This is an example of:

A) dirty data.
B) inconsistent data.
C) nonintegrated data.
D) a "wrong format" problem.
E) a "too much data" problem.


D

Business

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Which of the following demonstrates the real value of a company's marketing research and information system?

A) the amount of data it generates B) the variety of contact methods it uses C) the tools it uses to gather information D) the quality of customer insights it provides E) the type of sampling plan it follows

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Indicate whether the statement is true or false

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Outrigger Leisure Products sells 2200 kayaks per year at a price of $450 per unit. Outrigger sells in a highly competitive market and uses target pricing. The company has $1,000,000 of assets and the shareholders wish to make a profit of 17% on assets. Fixed costs are $450,000 per year and cannot be reduced. Assume all products produced are sold. What are the target variable costs?

A) $139,401 B) $1,000,000 C) $820,000 D) $370,000

Business