Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements.
B) It serves the public interest and generates public goods.
C) Public relations can help pull the company into the market.
D) It refers to audiences as "publics" rather than "consumers."
E) Public relations is a management process.
Answer: C
You might also like to view...
Pelias and VanOosting explain, “At this point, both performers and audience are seen as co-producers, each contributing to the artistic event.” This is an example of
A. Proactive participants B. Inactive Participants C. Interactive participants D. Preferred participants
Which presentation aid is most useful when your subject is complex or your message contains
a lot of statistical information? A) handout B) chalk and marker board C) transparency D) slide
As a journalist, your basic obligation is to the reader
Indicate whether the statement is true or false
Satoshi gave a speech explaining three types of Japanese writing. This is an example of a speech to _____.
A. inspire B. persuade C. entertain D. inform