?Scenario 2.2 Use the following to answer the questions. ? EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to promote to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He
currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company. ?Refer to Scenario 2.2. The fact that college enrollments have been increasing at a fast rate the past few years is an example of ____ and creates a ____ for EXperience Limited.
A. ?an environmental factor; marketing opportunity
B. ?an environmental factor; strategic door
C. ?a company strength; marketing opportunity
D. ?a company strength; competitive advantage
E. ?a marketing opportunity; competitive advantage
Answer: A
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In marketing, sales, cost, market share, and number of customers are variables measured on a ________ scale
A) nominal B) ordinal C) interval D) ratio
In comparison to active voice, passive voice:?
A) ?reveals the doer of an action. B) ?subordinates an unpleasant thought. C) ?reinforces finger-pointing. D) ?conveys ideas more vividly.
Price skimming is designed to yield maximum unit sales volume.
Answer the following statement true (T) or false (F)
Pascal Corporation manufactures numerous products, one of which is called Gamma-66. The company has provided the following data about this product: Unit sales (a) 100,000 Selling price per unit$51.00 Variable cost per unit 34.00 Contribution margin per unit (b)$17.00 Total contribution margin (a) × (b)$1,700,000 Traceable fixed expense 1,570,000 Net operating income$130,000 ?Assume that the total traceable fixed expense does not change. If Pascal decreases the price of Gamma-66 to $48.96, what percentage change in unit sales would provide the same net operating income as is currently being earned at a price of $51.00? (Your answer should be rounded to the nearest 0.1%.)
A. 4.9% B. 13.6% C. (10.0)% D. (7.6)%