When developing an advertising campaign, benchmarks need to be included in the
A. campaign platform.
B. evaluation of the advertising effectiveness.
C. statement of advertising objectives.
D. media plan.
E. budget.
Answer: C
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A value proposition compares the merits associated with targeting different consumer segments
Indicate whether the statement is true or false
In accordance with restrictive debt covenants, Maynard Company appropriated $20,000 of retained earnings. Which of the following entries would be required to recognize this appropriation?
A.
| Appropriated retained earnings | 20,000 | |
| Cash | 20,000 |
B.
| Retained earnings | 20,000 | |
| Appropriated retained earnings | 20,000 |
C.
| Appropriated retained earnings | 20,000 | |
| Retained earnings | 20,000 |
D. No entry would be required.
What type of damages are recoverable when the defendant's tortious conduct is accompanied by fraud, malice, or willful or wanton conduct?
A)compensatory? B)consequential? C)nominal? D)punitive
Advertisers who target their advertising based on the information provided on web pages are using
A. contextual advertising. B. rich media marketing. C. advertising allowance analysis. D. database marketing. E. behavioral targeting.