Which of the following refers to surveys that are taken at fixed time intervals in order to monitor advertising awareness, product usage, or strategy-related measures such as product positioning over time?
A) awareness studies
B) tracking studies
C) time studies
D) marketing potential studies
B
You might also like to view...
When a project manager intervenes and tries to negotiate a resolution by using reasoning and persuasion and suggesting alternatives, he or she is ________ the conflict.
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT a benefit of e-mail?
a. E-mail reaches people more quickly than letters or memorandums. b. E-mail can be easily discarded when the message does not have to be kept. c. E-mail relieves the recipient from playing "telephone tag." d. E-mail is private because it requires the use of a password to access it.
Writing the tentative headline of a news release in all-capital letters is not a good way to identify the story
Indicate whether the statement is true or false
Dahlia is in the process of developing her set of Life Principles. She asks you for your advice. Which of the following statements will you tell Dahlia is important for her to follow when developing her Life Principles?
a. The focus of her Life Principles should reflect what the law says is "right" or "wrong." b. It is better to develop Life Principles that are general in nature rather than ones that are too specific. c. Her Life Principles should be based on her own values. d. Her Life Principles should be based on the moral standards dictated by society.