Which of the following is an example of direct-response broadcast advertising?
A. An e-mail offering a trial subscription to an online music station
B. A catalog featuring children's clothing
C. A television infomercial for exercise equipment
D. A billboard that asks viewers to shop at a furniture store
E. A telemarketing call selling health insurance schemes
Answer: C
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Baby boomers ________
A) were born between 1965 and 1978 B) are currently in their 30s and 40s C) are important to marketers because of the size and wealth of the segment D) are 75 or older E) are the parents of Generation X, not Generation Y
Total fixed costs are $30,000. Marketing data indicate that the company can sell up to 6000 units of the Bedford Lamp and up to 6000 units of the Lowell Lamp. Machine hour capacity is 25,000 hours per year. Which product mix will deliver the optimum operating income?
Misbah Corporation manufactures two styles of lamps—a Bedford Lamp and a Lowell Lamp. The following per unit data are available:
A) 6000 Bedford Lamps and 6000 Lowell Lamps
B) 6000 Bedford Lamps and zero Lowell Lamps
C) 6000 Bedford Lamps and 3800 Lowell Lamps
D) 6000 Bedford Lamps and 1200 Lowell Lamps
Refer to the table. What is the probability that the service facility will be idle?
A) 0.23 B) 0.70 C) 0.33 D) 0.30 E) 0.233
There are very few parking places near the campus entrances. The university institutes a lottery to equalize the chances for all students and faculty to gain the benefit of parking in these lots. It is seen as fairer that way, even though the other parking spaces on campus are allocated on a 'first come, first served' basis. The lottery system is consistent with the ________ justice principle.
A) Procedural B) Corrective C) Distributive D) Retributive E) None of the answers.