E&V Bridal Studios, a wedding consulting business, only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies. What type of segmentation strategy does the wedding consultant use?

A. market aggregation
B. undifferentiated targeting
C. multisegment marketing
D. concentrated targeting
E. limited demand


Answer: D

Business

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A company that sells one product line to one end-using industry with customers in many locations would use product or market structure for its salesforce

Indicate whether the statement is true or false

Business

Jazmine creates a very generic evaluation form that she can use for most employees, regardless of the types of jobs the employees perform. This evaluation form is so generic it will not be useful for modifying employee behavior. Jazmine’s form is missing the ______ aspect of good performance appraisals.

A. acceptability B. feasibility C. validity D. specificity

Business

What are the four most common types of workplace diversity?

A. gender, culture, age, and education B. religion, nationality, age, and gender C. race, ethnicity, religion, and outlook D. urbanization, acculturation, orientation, and education

Business

Explain the purpose of the unemployment insurance system.

What will be an ideal response?

Business