The local Advance Auto Parts retailer agreed to advertise during the live broadcast of a local parade. Due to equipment problems, the parade was not televised, and the station showed an old episode of 7th Heaven instead. Because of its advertising agreement with the network, Advance Auto Parts would most likely receive a(n) ________ to compensate for the lower ratings than expected.
A. do-over
B. makegood
C. audience compensation
D. preemption notice
E. affidavit of nonperformance
Answer: B
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In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements
A) convenience item B) flagship product C) staple item D) potential product E) basic platform
Under which of the following circumstances should rigid uniformity be used?
a. If the event is a not a simple event. b. If the event is a complex event in which finite uniformity cannot be instituted in a cost-effective manner. c. Both a and b. d. None of the above; rigid uniformity should never by used.
A clause in an agreement states: "There are no representations or warranties except as expressed herein in writing." What is the name for the type of clause?
A) Disclaimer B) Exemption clause C) Venue clause D) Entire agreement clause E) Choice of law clause
Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use event marketing.
Answer the following statement true (T) or false (F)