Explain the concept of buying situation segmentation.
What will be an ideal response?
The buying behavior of customers with the same demographics or lifestyle can differ depending on their buying situation. Thus, retailers may use buying situations, such as fill-in versus weekly shopping, to segment a market. The segments are actionable because it is relatively easy to determine what a marketer should do to satisfy the needs of a particular segment. They are identifiable and accessible because retailers or service providers can determine who the customers are on the basis of who has purchased the product or service and under what circumstances. Once they have identified the customer segment, they can assess its size.
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A job offer is made and you need time to think about the offer, it is acceptable to thank the interviewer and ask for some time to consider the offer
Indicate whether the statement is true or false.
A machine was purchased for $39,000 . It has a current carrying value of $18,000 and had a depreciable cost of $25,000 . Its estimated residual value must have been
a. $18,000. b. $14,000. c. $11,000. d. $21,000.
What are some potential downsides of advances in technology in the future?
What will be an ideal response?
How does employer liability for harassment by a co-worker or third party compare or differ with the company's liability for harassment by supervisors, managers or other top officials?