When categorizing risk in new-product development, the highest level of risk occurs when
A. inadequate supply of materials delays production.
B. competitors copy products and sell them at a lower price.
C. supplier cost savings are not achieved.
D. the product fails to generate sales.
E. the product takes sales away from existing products.
Answer: D
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The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically
A) time-series analysis B) statistical demand analysis C) econometric analysis D) cost effectiveness analysis E) exponential smoothing
Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.
A. idea generation B. product concept development C. screening D. commercialization E. business analysis
Rough Hewn Lumber Company orally contracts with Joe for the purchase of five acres of Joe's timberland. Joe makes the transfer but Rough Hewn does not pay the price. The lack of a written contract could bar enforcement of this deal. If so, Joe could most likely recover on a theory of A) rescission
B) restitution. C) liquidated damages. D) quasi contract.
People with an external locus of control
A. believe that their actions always make a difference. B. tend to be highly ethical and extremely helpful. C. tend not to intervene to try to change a situation or solve a problem, leaving it to someone else. D. tend to solve problems easily. E. believe that they themselves are responsible for the events in their life.