Which of the following terms refers to the phenomenon whereby massive amounts of coverage result in the audience becoming numb and failing to act on the information regardless of how compellingly the issue was presented?

A. narcotizing dysfunction
B. surveillance function
C. hyper-consumerism
D. gatekeeping


Answer: A

Sociology

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Prevailing achaeological opinion regarding the Neolithic Revolution holds that it

a. developed first in the Old World and spread from there to the New World b. developed first in the New World and spread from there to the Old World c. originated in Europe and spread from there to Asia and the New World d. occurred independently in both the Old and New Worlds

Sociology

The best survey design involves fitting as many questions as possible on a single page in order to save time and cost

a. True b. False Indicate whether the statement is true or false

Sociology

Ending words with "ette" and "ess" denotes femininity, which generally reduces the value of something

Indicate whether the statement is true or false.

Sociology

A multiple-choice answer category in a research study is called an attribute.

Answer the following statement true (T) or false (F)

Sociology