All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT:
A. Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
B. A regional approach gives marketing managers control over the competitive environment.
C. Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
D. Many packaged goods manufacturers are introducing new regional brands intended to appeal to local preferences.
E. A more regional approach allows companies to react more quickly to competition.
Answer: B
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