Many people hang up on telemarketers, but others will listen politely to their pitches even if they are not interested in the product. Telemarketers know that anyone who agrees to listen to a pitch is more likely to buy the product, thanks to the ________
a) risky shift
b) polarization
c) foot-in-the-door tactic
d) door-in-the-face technique
ANS: C, The foot-in-the door phenomenon operates on the principle that after someone has complied with a small request (to listen to the pitch), that person is more likely to then comply with a larger request that follows (buying the product) because he or she wants to behave consistently.
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If we use the standard approach to solve for the necessary sample size so that we have power = .75 in a two-sample t test, the value of N that we will obtain from the tables is
a. the number of subjects we will need in each group. b. the number of subjects we will need overall. c. the number of groups we will need to run. d. the number of subjects that we actually have available.
The hormone cholecystokinin (CCK):
a. increases our desire to eat b. suppresses our desire to eat c. increases our desire for sexual activity d. suppresses our desire for sexual activity
A major strength of the clinical interview is that it __________
A) makes comparing individuals’ responses very easy B) can provide a large amount of information in a fairly brief period C) is directed toward understanding a culture or distinct social group D) allows researchers to see the behavior of interest as it occurs in natural settings
During the synthesis of the neurochemical _________, a precursor is released from synaptic vesicles back into the intracellular fluid for conversion by the enzyme phenylethanolamine N-methyl-transferase (PNMT).
A. dopamine B. norepinephrine C. epinephrine D. serotonin