Opening your speech with a lengthy quotation is an excellent way to gain the attention of your audience.
Answer the following statement true (T) or false (F)
False
Communication & Mass Media
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Personal persuaders—organizations, family members and "significant others" you care about—are __________ effective and influential in getting people to do what you want than impersonal persuaders
a. more b. less
Communication & Mass Media
Ratings are extremely accurate and therefore are not subject to a certain degree of error
True False
Communication & Mass Media
Once you've determined the type of evidence required for your argument, you need to determine which specific evidence will generate the best response
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is considered the most deeply ingrained in a person resistant to change?
A) beliefs B) feelings C) values D) attitudes
Communication & Mass Media