The issue management process is a:
A. Beneficial tool used only to minimize the negative effects of a public issue for the organization's advantage.
B. Confusing process that is rarely used to help top management within an organization.
C. Beneficial tool used only to maximize the positive effects of a public issue for the organization's advantage.
D. Systematic process companies use when responding to public issues that are of greatest importance to the business.
Answer: D
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