Answer the following statement(s) true (T) or false (F)Answer the following statement(s) true (T) or false (F)

1. It is possible to begin tactical work without having done research.
2. Developmental Research reveals information about an organization’s audiences
3. Discovering baseline data for measuring improvements is done following the
developmental research stage.
4. A PR team will often conduct an internal discussion within the organization to create
distance from the most pressing issues.
5. A problem statement is where formal research begins.


1. true
2. false
3. false
4. true
5. true

Communication & Mass Media

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