The more products a celebrity endorses, the
a. more competent she becomes in the eyes of consumers.
b. less trustworthy she becomes in the eyes of consumers.
c. more likeable she becomes in the eyes of consumers.
d. less likely an audience member is to use to peripheral route to persuasion.
b
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The part of the neuron that sends messages to other neurons is the
a. dendrite. c. soma. b. terminal. d. axon.
The groups in an experiment that provides baseline data so that the effectiveness of the independent variable manipulation can be accurately assessed is called the:
a. assessed group. b. dependent group. c. control group. d. independent group.
What is the name of an organism’s response when it perceives a threat and its body rapidly mobilizes energy reserves via the sympathetic nervous system and endocrine system?
What will be an ideal response?
Of the following names, which one does NOT belong with the others in terms of how he prefers to understand personality?
a. Gordon Allport b. Paul Costa c. Sigmund Freud d. Robert McCrae