What benefits and challenges have resulted from the use of technology in PR communication?
What will be an ideal response?
Benefits of technology use in communication include instant access to
information and people, while challenges of technology use in communication include less faceto-
face communication and fewer strong relationships being developed. Page 80, Difficulty: 2;
Skill: Conceptual
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The largest example of a successful media cooperative is
A) the Christian Science Monitor. B) NBC and MSNBC. C) the Associated Press. D) Comcast/NBCUniversal.
The organizational consulting approach in which the consultant is the most involved in diagnosing the problem is the
a. purchase approach. b. doctor-patient approach. c. process approach. d. None of the above.
Any obstacle to effective listening that originates outside of the communicator's body and mind is called
a. an extraneous barrier. b. an exterior listening block. c. external noise. d. discord.
Which statement is NOT true of examples?
A) ?They attract attention. B) ?They can enhance the speaker's credibility. C) ?Longer examples are called narratives. D) ?Hypothetical examples are more persuasive. E) ?They help listeners identify emotionally with the topic.