To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example?
A) geocoding
B) geodemography
C) the hierarchy of needs
D) projective techniques
E) ethnography
B
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Under the Model Business Corporation Act, what types of corporate documents does a shareholder have a right to inspect?
What will be an ideal response?
Mary's Mittens, Inc., a merchandising company, wants to prepare the budgeted balance sheet for the next budget period. For this purpose, the amount of ending cash balance can be retrieved from the ________.
A) capital expenditures budget B) budgeted funds flow statement C) cash budget D) sales budget
Hagar Corporation reported depreciation of $250,000 on its 2014 tax return. However, in its 2014 income statement, Hagar reported depreciation of $100,000 . The difference in depreciation is a temporary difference that will reverse over time. Assuming Hagar's tax rate is constant at 30 percent, what amount should be added to the deferred income tax liability in Hagar's December 31 . 2014, balance
sheet? a. $30,000 b. $37,500 c. $45,000 d. $75,000
People who look to investments to provide a steady and reasonably predictable flow of income should invest in all of the following EXCEPT:
a. precious metals b. T-bills c. corporate bonds d. utilities stock e. blue-chip stocks