Changing promotions to suit local markets is known as ________
A) straight product extension
B) ambush marketing
C) communication adaptation
D) product adaptation
E) standardized global marketing
C
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The allowance for uncollectible accounts is necessary because
a. a liability results when a credit sale is made. b. when recording uncollectible accounts expense, it is not possible to predict specifically which accounts will not be collected. c. management should know how many credit losses have been sustained over the years. d. uncollected accounts that are written off must be accumulated in a separate account.
What can give rise to negligent-hiring lawsuits?
What will be an ideal response?
A sports fan, injured by a hockey puck that flew into the stands during an NHL game, would be subject to the defense of assumption of the risk in a suit to recover for her injuries
a. True b. False Indicate whether the statement is true or false
Identify the true statement(s) regarding freedom of speech: I. It was not until the 1920s that legal doctrines protecting speech when offensive began to be recognized by the courts. II. In the First National Bank v. Bellotti case, the Supreme Court struck down a state law prohibiting a corporation to advertise to influence voters on issues that did not "materially affect" its business. III. In
the Virginia Board case, the U.S. Supreme Court failed to link the "right to receive information and ideas" with the traditional values that underlie free speech. IV. According to the Central Hudson decision, "protected commercial speech" cannot be regulated. a. I & II only b. II & III only c. II, III and IV only d. I, II III, and IV