Which of the following is true about an optimize position strategy?

A) It is used for maximizing profits and cash flow as a business slowly exits a product-market.
B) It is usually used by a business when the growth potential is limited and competitive position is set.
C) It is an offensive strategic market plan that seeks to improve a business's competitive position in an attractive segment of the market.
D) It involves making a conscious effort to increase customer base in order to reach a more profitable level of business.
E) It requires a large investment in marketing resources.


B

Business

You might also like to view...

Some consumers flaunt their wealth by buying expensive products and brands that others will notice. Such behavior is referred to as "luxury badging."

Indicate whether the statement is true or false

Business

The involvement of third parties signals that the negotiation process has stalled.

Answer the following statement true (T) or false (F)

Business

All of the following are leading to shortened product life cycles except?

a. Decreased competition b. Changing tastes c. Cheaper materials d. Technology changes

Business

Which of the following components of the GATS agreement deal(s) with issues unique to particular economic sectors, such as financial services and telecommunications?

A. the Framework Agreement B. the sectoral annexes C. the Schedules of Specific Commitments D. the appendices

Business