The ____ step allows the audience to imagine what will happen if the speaker's plan is implemented and is successful.

a. attention
b. satisfaction
c. action appeal
d. visualization


d. visualization

Communication & Mass Media

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When communicators adapt to the setting, persons present, and purposes of the communication, they are illustrating which essential aspect of communication listed in the text?

A. Communication is continuous. B. Communication is contextual. C. Communication is irreversible. D. Comprehension is communicable.

Communication & Mass Media

In the Model of Health Communication, who functions as the source?

A) patient B) nurse C) physician D) therapist

Communication & Mass Media

Which statement below best describes a satisfying conversation for most African Americans according to Ribeau, Baldwin, and Hecht?

a. A satisfying conversation is one in which the speaker showslittle concern or interest for the conversation partner. b. A satisfying conversation is one in which a goal was attained rather than feelings expressed. c. A satisfying conversation is one in which both conversational partners are cool, rational, and dispassionate. d. A satisfying conversation is one in which genuineness and expressiveness are communicated by both parties.

Communication & Mass Media

When it comes to an ad, you should look for ______ that you want to promote.

A. three main things B. two main things C. one main thing D. four main things

Communication & Mass Media