Explain with examples how marketers segment markets based on occasions, benefits sought, and user status
What will be an ideal response?
Occasions: Buyers can be grouped according to occasions when they get the idea to buy, actually make their purchase, or use the purchased item. Occasion segmentation can help firms build up product usage. For example, most consumers drink orange juice in the morning, but orange growers have promoted drinking orange juice as a cool, healthful refresher at other times of the day.
Benefits sought: A powerful form of segmentation is grouping buyers according to the different benefits that they seek from a product. Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit. For example, people buying bikes are looking for any of numerous benefits, from competitive racing and sports performance to recreation, fitness, touring, transportation, and just plain fun. To meet varying benefit preferences, Schwinn makes affordable, quality bikes in seven major benefit groups: cruisers, hybrid, bike path, mountain, road, urban, and kids.
User status: Markets can be segmented into nonusers, ex-users, potential users, first-time users, and regular users of a product. Marketers want to reinforce and retain regular users, attract targeted nonusers, and reinvigorate relationships with ex-users. Included in the potential user group are consumers facing life-stage changes — such as new parents and newlyweds — who can be turned into heavy users. For example, to get new parents off to the right start, P&G makes certain its Pampers Swaddlers are the diaper provided for newborns at most U.S. hospitals.
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Answer the following statement(s) true (T) or false (F)
1. Countries with vibrant economies tend to attract immigrants from their former colonies and/or their relatively impoverished neighborhoods. 2. Immigration is beginning to diversify workplaces in some Eastern European economies, including countries that have joined an expanded European Union (EU). 3. Migrant worker opportunities and their place in the workforce are determined by the evolution of the receiving economy, as well as by the capabilities they possess relative to workers in the host country. 4. Highly skilled people from developing countries often migrate in search of better opportunities than their home economies can offer. 5. In 2012, a carbide chemical plant released a deadly gas that formed a cloud over a large population, resulting in an environmental disaster. Luckily there were no deaths reported.
The Bet-r-Bilt Company has a six-year bond outstanding with a 5 percent coupon. Interest payments are paid semi-annually. The face amount of the bond is $1,000. This bond is currently selling for 98 percent of its face value
What is the company's pre-tax cost of debt? A) 4.72 percent B) 5.31 percent C) 5.35 percent D) 5.39 percent E) 5.42 percent
Law, as we know it today, was first developed in the middle ages
a. True b. False Indicate whether the statement is true or false
Congresswoman Sloan introduced a bill in the House of Representatives. If the bill is approved by the House committee specializing in that subject, the bill will go to
A. a Senate committee specializing in the subject matter of the proposed legislation. B. the full House. C. a Conference Committee made up of representatives of both the House and Senate. D. the voters of her state for approval.