Which of the following is most likely to increase a firm's customer equity?
A. The firm offers a more costly marketing mix that attracts more customers.
B. The firm offers customer value that is at least as good as what competitors offer.
C. The firm cuts costs by reducing promotion efforts.
D. The lifetime value of the firm's individual customers increases.
E. The competition in the firm's market increases.
Answer: D
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Alberto was attending a concert at Parker Hall. During the concert Alberto had leave his seat to go to the washroom. There was some construction going on in the hallway outside the washroom, and Alberto tripped on a loose tile, injuring himself. Because it was fairly dark, he didn't see the sign warning patrons to watch their step. Alberto sues Parker Hall for negligence. Which of the following is TRUE?
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