Disadvantages of focus groups include all of the following EXCEPT:
A) tendency to regard findings as conclusive.
B) difficulty in moderating focus groups.
C) completely skilled moderators are rare.
D) coding, analysis, and interpretation are difficult.
E) respondents are generally spontaneous.
E
You might also like to view...
_______ is the process by which a company compares its performance with that of high-performing organizations.
A. Reference innovation B. Benchmarking C. Competitive change D. Continuous improvement E. Radical innovation
A company must include impairment disclosures in the year of an impairment write-down and the subsequent three years following to ensure comparability in reporting
Indicate whether the statement is true or false
In a short essay, describe the characteristics of a marketing information system and discuss how it differs from a decision support system
What will be an ideal response?
Developing uniqueness that is not valuable is:
A. the result of having brand-loyal customers become more sensitive to prices. B. an essential feature of a differentiation strategy. C. a potential pitfall of a differentiation strategy. D. a necessary evil of a cost-leadership strategy.