Nestlé embraces a local branding strategy globally while other companies like Coca-Cola and Kellogg use a global branding strategy.
Answer the following statement true (T) or false (F)
True
Local brands offer companies distinct awareness and built-in market loyalty. Nestlé, for example, follows a local branding strategy for individual products (the company carries more than 7,000 brands) but also promotes the Nestlé corporate brand globally. It believes that local branding helps differentiate its products.
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A team formed at Intercom Inc to generate ideas for new products conducts frequent meetings and engages in activities such as mind mapping and brainstorming. Most of the meetings are conducted at informal locations away from office
These workplaces are called ________. A) skunkworks B) idea funnels C) research centers D) stage-gate systems E) contextual bases
Mary Parker Follett’s contribution to administrative theory was emphasizing the need for worker participation, ______, and ______.
a. shared goals; distinct operating activities b. conflict resolution; fairness c. fairness; shared goals d. conflict resolution; shared goals
The idea that the characteristics that make others respect you can also make others frustrated with you is called the ________ paradox
A) sociability B) dominance C) strength-weakness D) flexing E) communication-bias
The ________ step in formulating a linear programming model is to define the decision variables
Fill in the blank with correct word.