Which of the following is NOT an accurate statement about the use of e-mail for direct-response promotion?
A. E-mail messages can link to videos.
B. E-mail offers a relatively low cost compared to other types of promotion.
C. Creative e-mail messages can grab customer attention.
D. Most target customers use e-mail.
E. Personalized messages are not needed or helpful.
Answer: E
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Indicate whether the statement is true or false
________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
A) Sustainable B) Customer driving C) Mass D) Customer-driven E) Differential
Opportunism means:
a. Breaching the spirit of a contract for self-interest b. Being serendipitous c. Being biased d. Managerial corruption
Output divided by input is a common measurement of ____________________.
Fill in the blank(s) with the appropriate word(s).