Mass marketing is
A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
B) advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
C) advertising targeted at specific consumers.
D) advertising intended to reach as many consumers as possible.
Answer: A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
You might also like to view...
All of the following characteristics apply to monopolistic competition EXCEPT
A) a large number of firms compete. B) each firm produces the same identical product. C) firms compete on product quality, price, and marketing. D) there are no barriers to enter or exit the industry.
Which of the following conditions would prevent price discrimination?
a. the ability to identify customers who are willing to pay more b. the ability to prevent low-price customers from reselling to high-price customers c. perfect competition d. a monopoly market structure e. profit maximization
What are the two characteristics that distinguish public goods from private goods?
A. Nonrivalry and nonexcludability. B. Liability rules and lawsuits. C. The Coase theorem and efficiency. D. Positive and negative externalities.
When an individual is not working and is not looking for a job because he/she lacks any marketable job skills, he/she is
A. cyclically unemployed. B. structurally unemployed. C. frictionally unemployed. D. none of the above.