Answer the following statements true (T) or false (F)

1.Qualitative studies can be observational without being ethnographies.
2.Conversation analysis is a method for analyzing how people negotiate rules for understanding.
3.The purpose of a case study is to generalize with statistical confidence from a sample to a population.


1.TRUE
2.TRUE
3.FALSE

Communication & Mass Media

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Symbols are ambiguous which means their meanings are fixed in an absolute way

Indicate whether the statement is true or false

Communication & Mass Media

In monologic situations, it is assumed that a primary speaker will take responsibility for what is talked about

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

Readability research examines how difficult a newspaper/magazine is to read. They do this by deleting words within the text and see if audiences can still make sense out of the text. Flesch-Kincaid and Cloze procedures are two examples of how readability is operationally defined in readership studies

Indicate whether the statement is true or false

Communication & Mass Media

__________ cultures are competitive, self-sufficient, and value immediate family

a. Materialistic b. Individualistic c. Androgynous d. Collectivistic

Communication & Mass Media