Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment
Josh was defining segments using ________ considerations.
A) descriptive
B) demographic
C) psychographic
D) behavioral
E) geographic
D
You might also like to view...
The depreciation method that does not use residual value in calculating the first year's depreciation expense is
A) straight-line B) units-of-production C) double-declining-balance D) none of the above
Agent wholesalers usually have higher operating expenses (as a percentage of sales) than merchant wholesalers.
Answer the following statement true (T) or false (F)
Javier buys a 3D TV and a DVR from West Coast Sales. West Coast agrees to lend him 90 percent of the purchase price. Their agreement is known as a(n): ______
A) a purchase money security interest. B)a future transaction. C)a floating lien. D)transferred collateral interest.
Demarketing, which was popular in the industrial age, is no longer used today.
Answer the following statement true (T) or false (F)