Kellogg's has determined that adding instant oatmeal cups to its product line would garner significant market share. This reflects the _______ element of the marketing mix.
Fill in the blank(s) with correct word
Ans: product
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Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?
A) Researchers must be prepared for new parameters of doing business. B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. C) Research may help reduce psychological overload. D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. E) All of the above
Selective attention is the tendency to interpret information in a way that will fit our preconceptions
Indicate whether the statement is true or false
A check was written by a business for $507 but was recorded in the journal as $705. How would this error be included on the bank reconciliation?
A) a deduction on the bank side B) an addition on the book side C) an addition on the bank side D) a deduction on the book side
Choco Sweet Inc gives you the following information: The standard labor time of 0.75 labor hour is required to produce one unit. The standard labor cost for a 10 pound bag of chocolate is $8 per labor hour. The following is data relating to the actual cost and usage data. Direct labor hours used 5,000 hours Total cost of direct labor $42,500 Number of good units produced 8,500 units Using the
above information provided for Choco Sweet, compute the direct labor efficiency variance for Choco Sweet. A) $8,500 (U) B) $2,500 (F) C) $11,000 (F) D) $1,375 (U)