Which of the following statements regarding conscious marketing is correct?
A. It recognizes that business is a subset of society, and that society is a subset of the planet.
B. It is independent of corporate purpose or culture.
C. It sees limited overlap between the business and society, and between business and the planet.
D. It reflects a mechanistic view of business.
E. It is often grafted on to traditional business model, usually as a separate department or part of PR.
Answer: A
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Use this information to answer the following question. Dec. 1 Inventory 15 units @ $4.00 8 Purchase 60 units @ $4.40 17 Purchase 30 units @ $4.20 25 Purchase 45 units @ $4.80 Total sales 100 units A periodic inventory system is used. Cost of goods sold under the average-cost method is
A) $444. B) $333. C) $435. D) $222.
Positive approaches that help when interacting with customers are referred to as
A. softening techniques. B. soft skills. C. service recovery. D. none of the above.
Implied contracts arise from:
a. the intentions rather than the results of the actions b. the expressions rather than the actions of the parties c. the intentions rather than the actions of the parties d. the consequences of the actions of the parties e. none of the other choices are correct
According to the ________ revenue model, companies receive commissions for referring customers to others' EC Web sites
A) advertising fees B) subscription fees C) affiliate fees D) transaction fees