Which one of the following strategies is the best starting point for further developing strategic plans?

a. Launch strong and monitor intensely.
b. Use CSR to enhance talent recruitment.
c. Consider customers’ needs and preferences.
d. Develop a vision.


d. Develop a vision.

Communication & Mass Media

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The conceptual pairing of maleness with humanity in language is known as ________

a. androcentrism b. ethnocentrism c. neocentrism d. male-centered communication

Communication & Mass Media

Sir Walter Raleigh used public relations techniques to coordinate the Boston Tea Party and to report on the Boston Massacre

Indicate whether this statement is true or false.

Communication & Mass Media

To compete with other popular newspapers in the 1900s, the Chicago Tribune pushed sensationalism and yellow journalism

Indicate whether the statement is true or false.

Communication & Mass Media

While ______ are by definition observable, interpreting what they mean may not always be obvious.

A. heroes B. artifacts C. values D. basic assumptions

Communication & Mass Media