Discuss the ways in which publicity can play an effective role in the marketing mix
What will be an ideal response?
Raising advertising awareness is difficult because of competitive noise and clutter. Marketers use product publicity to:
• introduce revolutionary new products (by increasing awareness).
• eliminate distribution problems with retail outlets (by creating consumer demand).
• save money or promote a product on a budget.
• explain a complicated product.
• tie the product to a unique representative.
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In the ________ stage of developing a partnership, the relationship is defined through the development of expectations for each party.
A. expansion B. exploration C. dissolution D. awareness E. commitment
Which of the following would be reported in the cash flow from financing activities section of a statement of cash flows?
A. Paid cash for dividends B. Paying cash for dividends and receiving cash from common stock C. Sold land for cash D. Received cash for common stock
Activity-based management (ABM) can be used to make pricing and product mix decisions
Indicate whether the statement is true or false
Neman, a single parent, quit his job and started a small independent business because he was unable to give adequate attention to his child. Being an entrepreneur gives him the freedom to give undivided attention to his child without jeopardizing his work. Which of the following advantages of entrepreneurship is highlighted in the given scenario?
A. Greater financial success B. Flexibility C. Greater challenge D. Survival