Focus groups
A. are conducted in a formal group setting.
B. always do a good job of representing the broader target market.
C. are expensive compared to other marketing research methods.
D. are usually composed of 15-25 people.
E. yield results that are largely dependent on the viewpoint of the researcher.
Answer: E
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Identify "B."
A. matrix B. cristae C. inner membrane D. outer membrane E. intermembrane space
A competitive advantage should be difficult to imitate
Indicate whether the statement is true or false
By referring to a new employee as "young and energetic," what kind of bias is being used?
A) Gender bias B) Age bias C) Racial bias D) Disability bias E) Ethnicity bias
Ethical wrong is done either by intending to deceive consumers in order to manipulate their buying behavior, treating them as a mere means to one's own ends (the Kantian approach) or by the harmful consequences for consumers, competitors and overall market efficiency (the utilitarian approach) but not by both.
Answer the following statement true (T) or false (F)