Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months
Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use?
a. Content analysis
b. Message exposure
c. Readership survey
d. Article recall
A
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Verbal communication generally refers to the written or oral words we exchange, but can also refer to pronunciation or accent
Indicate whether the statement is true or false.
As an example of agenda setting, _____________involves placing an imaginary frame, much like a frame around a picture or a window, around a story
a. framing b. describing c. depicting d. editing
Aristotle taught his rhetoric students that emotions can affect judgments. When a persuasive speaker plans and prepares the message with this assertion in mind, what type of persuasive proof is highlighted?
A) logos B) ethos C) pathos D) mythos E) logistics
In the context of structuring answers, which of the following statements is true about the mini-speech method?
A. It is highly recommended for answering behavior-based questions. B. It is a variation of the STAR (situation, task, action, results) approach. C. It is not a good way to approach critical incident and hypothetical questions. D. It does not focus on an interviewee's past experiences.