Which of the following describe(s) measurable traits about a consumer, such as income, gender, or marital status?
A) Psychographics
B) Geographics
C) Geo-demographics
D) Behavior
E) Demographics
Answer: E
Explanation: E) Demographic segmentation is a strategy used to separate consumers by demographic variables. Demographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class.
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