The data analysis technique that involves creating customer profiles based on demographic characteristics, purchase patterns, and other criteria, and placing them into various categories is called
A. recency-frequency analysis.
B. demographic value analysis.
C. predictive modeling.
D. customer segmentation analysis.
E. lifetime value analysis.
Answer: D
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______ states that our actions must be dependent on the nature of the situation.
A. Outside the box thinking B. Contingency thinking C. Reciprocal thinking D. Positive thinking
An order to the broker to purchase a certain stock only if the price is less than a certain specified amount is a ____________________ order.
Fill in the blank(s) with the appropriate word(s).
Jean is playing a video game on a defective disk that melts in her game player, starting a fire that injures her hands. Jean files a suit against K-Tech, Inc, the game's manufacturer. K-Tech is held liable under the doctrine of strict liability. A significant appli-cation of this doctrine is in the area of
a. cyber torts. b. intentional torts. c. product liability. d. unintentional torts.
During which phase(s) of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?
What will be an ideal response?