After customer segmentation, which activity takes place?
a. Determine which customers to target with marketing
b. Determine appropriate communications channels
c. Determine which customers to target with marketing and determine appropriate communications channels
d. An activity other than determining which customers to target with marketing or determining appropriate communications channels
d. An activity other than determining which customers to target with marketing or determining appropriate communications channels
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_________________ makes precise references.
a. Specific language b. General language c. Directive language d. Emergent language
"Buy 1, get 1 half price" is an example of the sales promotion approach of ________.
A. rebates B. loyalty programs C. multiple-purchase offers D. product placements E. premiums
Complete the following table to indicate your understanding of fixed and variable cost behavior by inserting one of the following responses in each box: "Remain constant," "Increase," or "Decrease."?When Activity IncreasesWhen Activity DecreasesUnit fixed costs??Total fixed costs??Unit variable costs??Total variable costs??
What will be an ideal response?
A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is referred to as a ________ statement.
Fill in the blank(s) with the appropriate word(s).