Why is it essential for an organization to properly identify the channels it uses to tell its story?
What will be an ideal response?
Even if a firm has a professionally packaged, newsworthy story, the information will not be compelling if it does not reach the right person within the right media organization. Many individuals and groups disseminate all sorts of information. The key to success is reaching the correct audience ? this means knowing which media and which individuals within the media care enough about a marketer's story to spread the word.
You might also like to view...
W. Edwards Deming suggested that slogans and targets for the workforce ______.
A. create collaborative relationships B. are not likely to be productive C. will increase worker morale D. will increase worker motivation
Which of the following increases as repairs move from the maintenance department to the depot service?
A) cost B) replacement time C) competence D) operator ownership E) A, B, and C
A Gantt chart is a project schedule that superimposes project activities on a time line
Indicate whether the statement is true or false
A common thread linking all definitions of social media is a blending of technology and social interaction that creates a new level of value for both an organization and the customers it serves.
Answer the following statement true (T) or false (F)