Which of the following is a type of joint venture?
A) direct exporting
B) contract manufacturing
C) direct investment
D) retailing
E) wholesaling
B
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Calculate the market share index of a business if its share development index is 85 and it has a share potential index of 12.2%
A) 87.8% B) 74.6% C) 14.4% D) 12.2% E) 10.4%
When responding to a request for proposal, what should be included that is typically not included in a report?
A) Title fly B) Synopsis C) Letter of transmittal D) Appendixes E) Résumé of key players
Strategic planning is focused on short-term goals of less than five years
Indicate whether the statement is true or false
The marketing strategies for the two shoe retailers Foot Locker and Zappos are very different, but both are successful.
Answer the following statement true (T) or false (F)