________ involves featuring particular brands in the storyline of a movie, television show, or book.

A. Product placement
B. Advertising
C. Commercialization
D. Couponing


Answer: A

Communication & Mass Media

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Informative speakers may attempt to invite an audience or persuade an audience into dialogue in a conversational style

Indicate whether the statement is true or false

Communication & Mass Media

Speakers do not just respond to rhetorical situations, they modify them as well

Indicate whether the statement is true or false

Communication & Mass Media

Araceli came to the U.S. from Mexico when she was 16 years old. After going through the racial discrimination and prejudices at high school, she decided to hang out exclusively with her Mexican friends

She becomes more and more interested in her Mexican culture and enjoys learning Mexican history. According to the cultural identity development model for minority group members, she is in the stage of "internalizationcommitment." Indicate whether the statement is true or false.

Communication & Mass Media

Reflexive language is an important element of oral language style because it __________.

A. educates the audience about the special terms associated with the topic B. encourages repetition and aids memory C. increases the speaker's credibility D. helps listeners follow the speaker's thought progression

Communication & Mass Media