SetPro Inc, a software firm, collects information about its marketing communication. The firm finds that 60% of the firm's target market is exposed the marketing communication, and 50% of that group is aware of the offering
Amongst the people who are aware of the offering, 70% understand the message. And 60% of that group intends to purchase, and 90% of that group actually does purchase. What is the customer response index for the buying group?
A) -1.13%
B) 1.13%
C) 11.3%
D) 90%
E) 60%
C
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a. profitability. b. conversion costs. c. prime costs. d. sales value.
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