Most media plans begin with an examination of
A) potential product placements.
B) the exact audience or circulation of the prospective media.
C) the creative concept of the ad.
D) cost per thousand (CPM) of possible media.
Answer: D
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In speaking to a diverse audience, it is recommended that you
a. focus on one important strategyto bring the audience together. b. refrain from using any type of visual support. c. speak as though the audience is universal. d. use a variety of strategies to reach different listeners.
Mick was extremely excited about being in the new culture. He constantly called home and told everyone how wonderful the culture was, and even that many things were much better than at home
Mick is best described as partaking in which stage of culture shock? A. Stage one B. Stage two C. Stage three D. Mickey is not indicating characteristics of any stage of culture shock.
The BEST excuses contain all the following elements EXCEPT
A) making it clear that this will never happen again. B) acknowledging your responsibility. C) demonstrating that you understand the problem and that your partner’s feelings are legitimate. D) indicating that another person was to blame for your mistake.
When Ronaldo shopped for his new flat-screen television, he was surprised at the cost differences between some of the models. When he asked the salesperson for help, the salesperson assured him that the lower-end models could display the same high-definition channels as the more expensive ones. Because he was on a tight budget, Ronaldo took the salesperson's advice and bought a cheaper model. Only when he got his TV home did Ronaldo realize that he needed to purchase an expensive converter box to actually receive HD channels. Which of the following statements is true about this scenario?
A. The salesperson engaged in deception by falsification. B. The salesperson engaged in deception by omission. C. The salesperson engaged in deception by misleading. D. The salesperson engaged in deception by lying.