A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n):
A) cognitive message strategy
B) affective message strategy
C) conative message strategy
D) brand message strategy
B
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Which of the following is the assignment process used with normal costing?
A) Actual direct materials, actual direct labor and actual overhead cost are assigned to products. B) Actual direct materials cost is assigned to products, but direct labor and overhead costs are assigned using predetermined rates. C) Actual direct labor cost is assigned to products, but direct material and overhead costs are assigned using predetermined rates. D) Actual direct material and direct labor costs are assigned to products, but overhead costs are assigned using predetermined rates. E) all manufacturing costs are assigned using predetermined rates
Which of the following statements is true when we consider innovation for products in the context of the product life cycle?
a. Innovation may not be of particularly great importance for mature products. b. It is too late to improve profitability of mature products through innovation. c. Innovation is applicable only during the introduction stage of a product’s life cycle. d. Innovation is not required during a product’s growth stage.
Smith and Sons Inc. has a target capital structure that calls for 40 percent debt, 10 percent preferred stock, and 50 percent common equity. The firm's current after-tax cost of debt is 6 percent, and it can sell as much debt as it wishes at this rate. The firm expects to retain $15,000 in earnings over the next year. Where will a break in the WACC curve occur??
A. ?$12,500 B. ?$15,000 C. ?$30,000 D. ?$25,000 E. ?$42,500
________ is instrumental for a good design
A) Foresight B) Domain analysis C) Innovation D) A context diagram