Which of the following is NOT one of the four main applications of data mining for marketers?
A) customer retention
B) customer acquisition
C) customer abandonment
D) competitive intelligence
E) market basket analysis
D
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Using segmentation by size, which type of organization would be most likely to be contacted by e-mail or outbound telemarketing?
A) small size B) medium size C) large size D) governmental
Subleasing occurs when the landlord or the tenant transfers all of her remaining rights under the lease to another person.
Answer the following statement true (T) or false (F)
A supervisory-level manager of a company who applies the level of administrative skills to the degrees delineated in Katz’s model ______.
A. incorporates the entire staff in the process of shaping the company’s goals B. is more “hands-on” with producing the company’s product than interacting with staff C. has higher involvement with ideas than with people D. avoids getting to know the staff
Which of the following is an example of a survey question that allows for a direct rating?
A) On a scale of 1-10 how satisfied were you with your last experience with our product? B) Which of the following best reflects the way you feel about our product in comparison to competitors' products? C) What is the top level of education that you completed? D) How likely would you be to recommend our product to a friend? E) How likely would you be to buy our product again?