Within the information search step of the consumer buying decision process, what two primary aspects exist?
A. Consideration sets and evoked sets
B. Personal information and nonpersonal information
C. Selective retention and selective distortion
D. Internal search and external search
E. Company-produced information and internal information
Answer: D
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Which of the following is the type of advertising that the media run free of charge?
A) product advertisements B) advocacy advertisements C) public service advertisements D) institutional advertisements E) local advertisements
On-Call Service Corporation bought a building lot to construct a new corporate office building. An older home on the building lot was razed immediately so that the office building could be constructed. The cost of purchasing the older home should be
a. recorded as part of the cost of the land. b. written off as a loss in the year of purchase. c. written off as an extraordinary item in the year of purchase. d. recorded as part of the cost of the new building.
Grouping employees into a team structure does not guarantee they will function as a team
Indicate whether the statement is true or false
Crystal Corp. is an independent distributor that distributes cosmetics, apparels, shoes, and bags to other business customers on a large scale. It does not take legal title to the goods it distributes. In this scenario, it can be said that Crystal Corp. is a(n) _____.
A. retailer B. broker C. merchant wholesaler D. end user