Which of the following refers to the number of people who click on an ad divided by the number of people to whom the ad is presented?

A. click-through rate
B. advertising allowance
C. retargeting
D. pay-per-click rate
E. copy thrust


Answer: A

Business

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Andrew is experiencing a conflict with Andrea and she has sent him an inflammatory e-mail regarding that conflict. His first reaction is to send a return e-mail in which to tell her all the negative feelings her e-mail brought up about the conflict. Andrew decides it is better to wait a little while and “cool-off” before replying. Andrew can do this because he and Andrea are in different places and because of the nature of online interaction, which is which of the following?

A. synchronous B. impersonal C. neutral D. asynchronous

Business

When an asset is sold, a gain is calculated as the difference between

a. sale price and the depreciable cost of the asset sold. b. sale price and the carrying value of the asset sold. c. carrying value and the residual value of the asset sold. d. sale price and the original cost of the asset sold.

Business

Logan is compiling data on the sales of video game consoles over the last five years, with proportionate sales reflected for four age categories for each of those years. He wants to use a graphic to make the data more understandable. This data will be best represented on _____.?

A) ?a segmented bar chart B) ?a map C) ?a line chart D) ?the Gantt chart

Business

An integrated computer system that pulls together all appropriate data, including data from suppliers and customers, as well as internal sources is known as:

a. enterprise resource planning b. elementary resource planning c. hertz resource planning d. materials resources planning e. materials requirements planning

Business